PARLEY

On average, nearly half of the world's young population between the ages of 18-25 failed to vote during their country's last election cycles. It would seem that there is a real disconnect between people and politics, particularly among the younger generations whose votes could quite literally change the future direction of the countries they live in. Parley is a growing online network and nonprofit that aims to bridge the gap between members of parliament and their constituents. Targeted primarily towards young adults and teenagers, Parley demystifies the political process and breaks down the jargon of political parties into clear and simplified messaging.

The brief was to create branding and collateral that is bright, colorful, and engaging and breathe fresh life into a traditionally boring and mundane topic.​This brief was undertaken as part of the Briefbox branding challenge.​