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JYOTI FAIR WORKS

CONTENT CREATION
ART DIRECTION
SOCIAL MEDIA DESIGN
VIDEO EDITING
ADOBE CREATIVE SUITE

Jyoti Fair Works is a Berlin-based fair fashion label creating timeless, handwoven clothing in collaboration with women artisans in India. Each piece is made with natural fabrics and a commitment to transparency, fair wages, and sustainable production.

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As social media designer and content creator, I develop storytelling reels, educational graphics, and styling-focused campaigns for seasonal launches, highlighting the craftsmanship, materials, and people behind the brand. I also support on video direction and visual strategy to bring Jyoti’s ethos of slow, meaningful fashion to life across digital platforms.

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We must not, therefore, wonder whether we really perceive a world, we must instead say: the world is what we perceive.

— Maurice Merleau-Ponty 

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