THE WILD BALM

The Wild Balm" is a vibrant lip balm company that specializes in crafting natural and cruelty-free lip balm with a delightful array of fun flavors. This project entailed the creation of a compelling brand identity and packaging design for their products. My inspiration for this endeavor was drawn from the product's key ingredients, which exude a tropical, juicy, and sustainable essence. Our aim was to evoke the sensations of summer, sunshine, and radiant beauty.

Furthermore, we conducted a comprehensive analysis of similar competitor brands and devised a strategic plan to ensure "The Wild Balm" would distinguish itself in the market. Our strategy focused on cultivating a playful and carefree brand identity that would resonate with their target audience. We incorporated elements such as whimsical stickers and bonus features, while fostering a vibrant online community on social media platforms to engage and connect with customers. This approach aimed to set "The Wild Balm" apart and create a unique and memorable brand experience.